For Mastery Bridge, I created a branded merchandise line to extend the company’s identity beyond products into lifestyle and community. I developed the creative direction for the collection and will lead the photoshoot, e-commerce setup, and social strategy to support the merch launch across platforms. I’ll also help plan gifting initiatives for technicians and artists around the U.S. to build buzz and strengthen brand relationships. This project blends brand storytelling, product development, and digital strategy to enhance Mastery Bridge’s presence both online and in the wider music community.