In a Product Development course at the Fashion Institute of Technology, I completed a final project creating a new line for Madewell’s Fall 2024 collection. I combined trend research, market analysis, and brand evaluation to design products aligned with Madewell’s aesthetic, customer, and price point. The project included analyzing silhouettes, materials, color stories, and the competitive landscape, as well as designing technical flats, hang tags, and supporting branding elements. This experience strengthened my ability to translate trend insights into fully developed, presentation ready product concepts within an established fashion brand framework.